For the second year of the state of California's campaign to educate the public to the potential dangers of vaping and ecigs, we gave StillBlowingSmoke.com a new look to match its brand new commercial, digital videos and out-of-home extensions. We incorporated lifestyle photography, taking the look out of the studio and into the real world; developing an entire library for use on the website, press-kits and social postings. The refresh also included the design of new, interactive infographics that I art directed and illustrated.
To launch Jim Beam’s new flavor Kentucky Fire we got fans fired up with a series of videos and social posts across Facebook, Instagram and Youtube that clearly outline a few of the wonderful ways cinnamon whiskey can be enjoyed.
In addition to conceptual development for this idea, I designed and created motion graphics for the digital campaign.
We built momentum for Jim Beam’s Make History campaign by encouraging fans (via social posts and print media) to share their #makehistory moments on social media for a chance to be featured in a print campaign that ran in Maxim Magazine. And a few extra lucky contestants were we rewarded with Jim Beam sponsored trips to Hawaii, NYC and Alaska.
For the 2015 NCAA Tournament, Jim Beam Kentucky Fire engaged the Twittersphere with real-time responses to what was happening in the game.
I art directed and motion graphic-ed a series of gifs and kinetic type cheers that were geo-targeted at fans who were actively commenting on the games.
Here you'll find a collection of styleframes, comps and gifs I've cranked out through the years.
This campaign for Brisk Canada was the result of a three month social media campaign that utilized user-submitted “tips for surviving Briskpocalypse” and repurposed them into a music video directed by YouTube celebrity, Mike Diva.
I was part of team of animators who built the all video’s animations, some frame-by-frame.
I designed and executed the logo and visual style for the SkinnyGirl Cocktails Advocacy program, “Tastemakers”, which offered fans of SG & spokeswoman Bethenny Frankel extra perks like recipes, access to VIP events and special contests. I also created/compiled a toolkit of food and drink illustrations and a comprehensive style guide for the brand.
For my final M.A. Project at SCAD, I compiled all of my favorite motion graphic elements and techniques into one animation; incorporating frame-by-frame animation, 2.5 dimension, film and collage into a music video for Iggy Pop’s classic, “The Passenger.”
I acted as both illustrator and animator for this project from SCAD's 2013 Timebased II class.
Audio is an abridged version of "Six to Eight Black Men" by David Sedaris. Speaking of Mr. Sedaris - he scored me a bunch of views when he shared the piece on his Facebook page! Thanks, David!
Pretty much just what it says… Jim Beam wanted a new website. I designed it and then animated the user experience (as seen in this video).