Jessica Wyatt
Creative Director
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Golden Road Brewing

Golden Road Brewing had two big goals: get more people sipping on their beloved Mango Cart and fresh-off-the-line Ride On IPA (more on that later), and show up as the bold, multicultural brand they’ve always been. The “You Golden?” campaign dials up the flavor and keeps it real — shot on 16MM, cast with all BIPOC locals, and rooted in everyday moments.

Ride On Packaging Design

Beyond creative concepting and production, I helped reimagine Golden Road’s “Ride On IPA,” evolving it from a one-off beer into a full line of flavorful, activity-inspired IPAs. Each can draws from a classic SoCal pastime — surfing, skating, pool parties, camping — and is designed to feel like a perfect match for that vibe. We refreshed the logo, revamped the color palette, and partnered with illustrator KidMarkie to create four distinct scenes that capture the spirit of each experience.

Associate creative director, art director: Me
Senior copywriter: John Evans
ECD: Parker Channon
Design director: Darlene Gibson
Sr Designer: Shannon Burns
Illustrator: Kid Markie
Tagline design: Lorena Roquee
Cel Animation: Me
Broadcast producer: Keenan Hemje
Director: Marie Schuller