Jessica Wyatt
Creative Director
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Horizon Organic

Being a child is harrowing business (I would know, I once was one). And while it may look like fun and games from the perspective of us adults, it’s actually pretty serious to the kids doing it, after all, there’s nothing fun about white hot lava all over the living room floor. They deserve a milk that matches that energy — milk all gussied up with DHA-Omega 3 for brain development and eye health. Milk that means business.

We extended the campaign the following year to include Horizon’s Growing Years line, crafted with extra vitamins for a toddler’s development.

 

results

〰️

results 〰️

 

79M+ impressions

across CTV, OLV, display, and paid social

111K+ visits

to the Horizon Organic site

Awareness into Action

across key parent touchpoints

Creative director, art director: me
Creative director, copywriter: Jessea Hankins
Senior copywriter: Jeff Phungglan
TV producer: Keenan Hemje, Amanda Chaffin
Junior designer: Joo Park
Photography producer: Shaz Kuerschner
Photographer: Caroline Lucia
Director: Pau Dalmases (aka Pensacola)
Production company: Canada
“Lava” & “Chef” (post)
Editor: Doug Walker, 1606
Colorist: Sean Wells, Roast n’ Post
Sound design & mix: Eben Carr, Tone 11
Animator: Charlie Hong, the Banana Stand
Post, “Paparazzi” (post)
Editor: Lance Casey, the Banana Stand
Color: Sean Wells, Roast n’ Post
Music: Marmoset